Marketing to Women is Not About Using Pink by Nicte Creative Design

Marketing to Women is Not About Using Pink

Stereotyping is Long Gone Mar­ket­ing to Women has cer­tain­ly changed through­out time. Most women no longer dream of pink dress­es...

color data, color statistics, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand, Nicte Creative Design, infographics

Cultural Influences Connected to Color

Did you know that cul­tur­al influ­ences con­nect­ed to col­or can influ­ence our per­cep­tion? Our loca­tion, reli­gion, sex — even how...

color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

2017 Color Trends That Influence Consumers

We know peo­ple are deeply affect­ed and influ­enced by col­or — both psy­cho­log­i­cal­ly and emo­tion­al­ly. Col­or has mean­ings that come...

design, branding, strategic design, small business branding, color theory, brand colors

The Purchase Power of Color

As visu­al crea­tures, we nat­u­ral­ly cre­ate con­nec­tions between brands and their col­or. Star­bucks has their green (PMS 3425 to be exact),...

The Importance of Color in Branding

We’re wired to be affect­ed by col­or. Stud­ies show that col­ors nat­u­ral­ly affect our bio­chem­istry, for exam­ple: blues and greens...