Another in NCD’s series studying design in movies, television and commercials. Besides being fun, if you are promoting a product, branding or re-branding yourself, it’s important to study how visuals have been used to influence and affect the consumer — one segment of which is also your customer!
Game of Thrones: Tilte Credits — A Designer’s Dream
The current era of binge-worthy television series has brought quality writing, acting and directing, story lines you can sink your teeth into, iconic characters and opening credits — that are a designers dream — to the medium.
Long a prized part of the movies, opening credits are as important as any first impression – they set the mood and tone, prepare the viewer for what’s to come, and leave a defining imprint on the audience. It plays a big part in branding both the series and the network that produces it.
Outside of movie sequels, opening credit design is a one shot deal for most projects, but series credit openings are unique in that the same one is seen each episode often for as long as the series lasts (which is an unknown entity at the time they’re being designed).
The challenge for their designer is to create enough stimulation in roughly 30 seconds that they will hold interest –and stay relevant to how the story lines develop — for as long as the series lasts. On rare occasion the credits do get changed.
HBO’s Game of Thrones title sequence is a perfect example of both, and has won an Emmy for doing it so well.
Essentially it is a map of the worlds that show the various kingdoms involved in each episodes to a robust, rolling theme song much like the music made by horses galloping. The details (buildings, roads, terrain) of each are complex, built from gears, wood, and metal which move almost like toys from flat into 3‑D, named in a gothic font. The camera sweeps above and through them as it takes us traveling like a bird or a winged god. When one burned, it was shown in ashes in the opening from the next episode. These change based on where characters in the episode are and what happens to each kingdom, as the credits for those characters flash on the screen in different places. Throughout you see symbols such as a dragon, a deer with majestic antlers, a lion or a wolf, which, you come to realize, identify family names or crests. At the end it wraps into a burning globe surrounded by a metal ring that shows the four symbols, concluding with the episode’s title card.
Compare the subtle and obvious differences between the credits from the first in 2011…
…to the more recent Season Six.
So much detail to look at that a viewer could watch each several times and still not take it all in! What a great, creative, ongoing gig for a designer!
Do you want to better reach your customer’s heart, pique their curiosity, or tap into — or actually create — their want or need for your product or service? Contact Nicte Creative Design. It’s our specialty!