branding, branding copyrights, Poo-Pourri lawsuit, branding copycats

When Branding Brilliance Inspires Imitation

Every brand can cre­ate an inno­va­tion that also solves a prob­lem. Some­times, that prob­lem lies behind closed doors where ladies would...

color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

2017 Color Trends That Influence Consumers

We know peo­ple are deeply affect­ed and influ­enced by col­or — both psy­cho­log­i­cal­ly and emo­tion­al­ly. Col­or has mean­ings that come...

advertising in the holidays, black friday ads, holiday advertising

Advertising for the Holidays

It’s that time of the year where brands put their best deals for­ward with adver­tis­ing for the hol­i­days! Com­ing up...

design, branding, strategic design, small business branding

Why Brands Need to Design with a Why

Com­pa­nies and design­ers need to STOP focus­ing on just mak­ing things pret­ty. Apply­ing con­cep­tu­al and strate­gic design — and one that...

design, branding, strategic design, small business branding, color theory, brand colors

The Purchase Power of Color

As visu­al crea­tures, we nat­u­ral­ly cre­ate con­nec­tions between brands and their col­or. Star­bucks has their green (PMS 3425 to be exact),...

Branding, Design strategy, Trends

How Trends Can Serve or Fail Your Branding Process

It’s easy to see how cur­rent trends can be a big influ­ence when in the process of cre­at­ing or reshap­ing your...

Game of Thrones, Branding, Title Credits

Game of Thrones: Title Credits — A Designer’s Dream!

Anoth­er in NCD’s series study­ing design in movies, tele­vi­sion and com­mer­cials. Besides being fun, if you are pro­mot­ing a prod­uct, brand­ing...

Dogs on Deployment, Dog logos, Pet branding, Pet logos, animal logos, service dog logo, dog trainer logo, dog illustration

Brand guidelines & why you NEED them

Brand guide­lines serve as a pow­er­ful tool for your busi­ness to help you estab­lish brand con­ti­nu­ity. They help you estab­lish...

How To Avoid the Pitfalls of Cheap Creative Work

Under­stand­ing the impor­tance of invest­ing in your busi­ness can help you avoid the poten­tial pit­falls and con­se­quences of going the cheap...

Design in the Movies: Bridge of Spies

Design in The Movies: Bridge of Spies

This begins NCD’s series study­ing design in movies, tele­vi­sion and com­mer­cials. Besides being fun, if you are pro­mot­ing a prod­uct, brand­ing...

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