color data, color statistics, color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand, Nicte Creative Design, infographics

Cultural Influences Connected to Color

March 27, 2017 Nicte Creative Design
Branding, Color theory, Graphic Design
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Did you know that cul­tur­al influ­ences con­nect­ed to col­or can influ­ence our per­cep­tion? Our loca­tion, reli­gion, sex — even how...

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Graphic design, visual marketing, graphic design is not marketing

Graphic Design is Not Marketing

March 13, 2017 Nicte Creative Design
Branding, Graphic Design
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Graph­ic Design is not mar­ket­ing. Though this state­ment may ruf­fle some feath­ers, read on to learn why… In mar­ket­ing you...

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branding, branding copyrights, Poo-Pourri lawsuit, branding copycats

When Branding Brilliance Inspires Imitation

February 27, 2017 Nicte Creative Design
Branding, Graphic Design
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Every brand can cre­ate an inno­va­tion that also solves a prob­lem. Some­times, that prob­lem lies behind closed doors where ladies would...

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color palettes, green color palettes, color theory, Pantone colors, Pantone color of the year, green, green color combinations, color ideas, how to select colors for your brand

2017 Color Trends That Influence Consumers

January 23, 2017 Nicte Creative Design
Branding, Color theory, Graphic Design
6 Comments

We know peo­ple are deeply affect­ed and influ­enced by col­or — both psy­cho­log­i­cal­ly and emo­tion­al­ly. Col­or has mean­ings that come...

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advertising in the holidays, black friday ads, holiday advertising

Advertising for the Holidays

November 23, 2016 Nicte Creative Design
Branding, Color theory
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It’s that time of the year where brands put their best deals for­ward with adver­tis­ing for the hol­i­days! Com­ing up...

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design, branding, strategic design, small business branding

Why Brands Need to Design with a Why

October 24, 2016 Nicte Creative Design
Branding, Design Tips
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Com­pa­nies and design­ers need to STOP focus­ing on just mak­ing things pret­ty. Apply­ing con­cep­tu­al and strate­gic design — and one that...

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design, branding, strategic design, small business branding, color theory, brand colors

The Purchase Power of Color

October 3, 2016 Nicte Creative Design
Branding, Color theory
4 Comments

As visu­al crea­tures, we nat­u­ral­ly cre­ate con­nec­tions between brands and their col­or. Star­bucks has their green (PMS 3425 to be exact),...

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Branding, Design strategy, Trends

How Trends Can Serve or Fail Your Branding Process

September 13, 2016 Nicte Creative Design
Branding
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It’s easy to see how cur­rent trends can be a big influ­ence when in the process of cre­at­ing or reshap­ing your...

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Game of Thrones, Branding, Title Credits

Game of Thrones: Title Credits — A Designer’s Dream!

August 15, 2016 Rochelle Joseph
Branding
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Anoth­er in NCD’s series study­ing design in movies, tele­vi­sion and com­mer­cials. Besides being fun, if you are pro­mot­ing a prod­uct, brand­ing...

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Dogs on Deployment, Dog logos, Pet branding, Pet logos, animal logos, service dog logo, dog trainer logo, dog illustration

Brand guidelines & why you NEED them

July 29, 2016 Nicte Creative Design
Branding, Graphic Design, Logo Design
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Brand guide­lines serve as a pow­er­ful tool for your busi­ness to help you estab­lish brand con­ti­nu­ity. They help you estab­lish...

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color, color palettes, color trends, Nicte Creative Design

HOLA! MEET NICTE CUEVAS

Nicte's specialty is empowering her clients through strategic design and branding. Her mission is to use design as a catalyst for positive change — where visual communication always has a purpose and intention. She has applied these when working with clients such as Adobe Creative Cloud, Adobe Spark and Twitter Business, LinkedIn Learning, Dogs on Deployment and Purina, Girl Scouts, and The Houston Zoo.

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