The holiday season is full of joy and excitement — parties, time with family, and honoring long-held traditions. But, it can also feel incredibly overwhelming. Participating in 3 months of celebrations can lead to burnout fast!
The same is true for brands. During the holidays, customers are primed to buy. The holiday season offers brands a great opportunity to capitalize on the sale of their products and services. This can also be incredibly overwhelming for small businesses. Creating holiday campaigns takes a lot of extra time, energy, and effort.
But what if you could work smarter, not harder, this holiday season? We always want to help you avoid content creation overwhelm, and we think it is especially important during the holiday season.
We have 7 tips to help!
7 tips for low-stress seasonal branding.
1. Be Honest About Your Capacity
It’s ok if you can’t run a Black Friday, Cyber Monday, Christmas, and New Year’s sale. Decide what type of sale and timing would have the biggest impact, and focus your resources on that.
2. Make a Plan
Once you have identified the holidays you will be creating content for, you can narrow down what type of designs you will need (social media, newsletter, ads, etc.).
3.Keep Holiday Campaigns Aligned With Your Brand
Don’t create holiday posts or campaigns just for the sake of creating them. Make sure they are aligned with your brand messaging. Brand continuity matters during the holidays too! Perhaps running a holiday sale doesn’t make sense for your brand. Maybe a message of giving feels more brand-aligned, so you donate to a Giving Tuesday campaign instead.
Before you create any holiday content, get clear on your purpose. You can start with a simple list, like content buckets that reflect the type of content that you can share related to your products or services. Next, you want to define who you are trying to reach and how your products or services will help them. You should be able to draw a clear line from your holiday messaging to your ideal customer.
4. Create Custom Branded Templates
Create branded templates ahead of the season so you can be intentional about content, stay on brand, and speed up your content creation workflow. We design templates for ourselves and our clients using Adobe Express. It’s effortless to use and doesn’t require them to learn Illustrator or Indesign. Adobe Express will help you maintain brand integrity and take complete control over your branded content.
If you want to learn more about how to leverage custom templates for your brand, check out this blog. And if you need some inspiration, check out Adobe Express’s free holiday templates.
5.Use Color To Your Advantage
During the holidays, use the colors red, green, white, gold, and blue to your advantage. It’s also a good idea to use a specific color for your call-to-action buttons or text to drive attention and grab clicks.
If you have an audience who may not celebrate Christmas, leverage gold and blue hues to connect and still create a holiday feel. You can learn more about how to leverage color for your holiday advertising in this blog.
6. Create Content for the Right Platform
Make sure to take a look at your analytics and insights to see what content has performed best. That way, you can build your holiday content around things you know have connected with your audience in the past.
Marketing with empathy helps keep us from coming across as pure salespeople. If you need some help creating content for your audience, be sure to check out our ebook: Define and Understand Your Ideal Client with Empathy Mapping.
7. Schedule Your Campaigns in Advance
The holidays are incredibly busy, but they should also be a time for rest and relaxation. You don’t want to spend your Christmas planning your New Year’s sale! Plan ahead, create your content, and schedule in advance so you can be as hands-off as possible.
We love using PlannThat to plan and schedule content on Instagram, LinkedIn, Facebook, and Pinterest. You can create a cohesive feed or folders with your media files, and even develop a color-coded content strategy along with hashtag sets. It makes holiday scheduling quick and easy.
The holidays really are a magical time of the year. Don’t let the stress of content creation steal your joy. With these tips and resources, you can create holiday content for your brand and still have time to enjoy your favorite things about the season.
Have any other tips for holiday content creation? Share in the comments!
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