This begins NCD’s series studying design in movies, television and commercials. Besides being fun, if you are promoting a product, branding or re-branding yourself, it’s important to study how visuals have been used to influence and affect the consumer – one segment of which is also your customer!
It’s true that you only have one chance to make the most of that first impression. Whether it’s a face to face meeting, or someone clicking on your webpage, scrolling past your social media posts, driving by your billboard, or seeing your ad. Utilizing the design elements to their fullest is critical to attracting and keeping the favorable attention of your clients.
An excellent example of how is the award winning DreamWorks Pictures/Fox 2000 Pictures’ “Bridge of Spies, ” starring Tom Hanks, directed by Spielberg. Inspired by a true story, it tells of a Brooklyn lawyer whose stellar negotiating skills land him smack dab into helping the CIA obtain the release of a U‑2 pilot during the Cold War.
Take a look at the Trailer:
[youtube width=“100%” height=“100%” autoplay=“false”]https://youtu.be/2–2x3r1m2I4[/youtube]
Did you notice that the costumes all blue, grey, off white?
How about the steely blue wash over the entire film that creates a psychological sense of the cold war era, and also promotes the somberness. That tarnished look accents the austerity in the prisons, lent itself to a sense of tension and harshness in scenes shot in Russia, and gave extra chill to the choice to shoot in rain, fog, cloudy days, snow and cold. Even the cars lack color. In one scene, a woman wears a print dress but notice the flowers are small, (not bold, which would be more cheerful), and a dull yellow against the ever present blue.
All lend themselves to a sense of constriction and economy — and you feel it, whether you know it or not — and helps tell the story, create the mood, and elicit the desired response.
Did you also notice the steel type movie credits? As these appeared, they gradually faded on the sides. By this design choice, it’s as if they created a connection to the lives disappearing because of the war.
Now, take a look at it again now that you are more aware of these elements at work! Do you see things in the realm of design you didn’t before reading this?
Do you want to better reach your customer’s heart, pique their curiosity, or tap into — or actually create — their want or need for your product or service? Contact Nicte Creative Design. It’s our specialty!