Ampersands are commonly used to replace “and” in names and phrases. When it comes to design, these can certainly help create an added aesthetic that will make a brand stand out. Perhaps you are looking to create stunning designs using unique ampersands. Or even considering it for your tagline or logotype. Either way, this list of 12 FREE ampersands will make you stand out!
12 ampersands that make you stand out
One of the most common uses for these is on business names. Brands like H&M, H&R Block, A&E, at&t, Dolce & Gabbana, A & W Root Beer, M&M’s, and Ben & Jerry’s have made great use of the ampersand in their names. Each of these companies have a unique approach to the ampersand they use. Some use the same font as the brand name (logotype), while others use a completely different font for the ampersand. The style for these all depends on the emphasis the brand wants to create with the ampersand.
Using an ampersand can provide added benefits—aside from aesthetics. If a brand name is slightly long, using an ampersand will help shorten the length of the logotype. This means you don’t sacrifice legibility for size—especially for web and digital media.
These 12 ampersands can be used as an element to your headlines, book covers, digital media, posters and more. All of these fonts came from Google Fonts, and you can search them by the name in the examples below.
Now before you use these, make sure to read that there are no limitations on the license. Some fonts don’t allow you to use them on logos or merchandise. If you end up using these fonts for more than the ampersands, be careful. Some of these fonts cause serious legibility issues when you use them for paragraphs of text. Our focus here, was to provide ampersands that made you stand out.
Want to download the infographic that features all 12 ampersands? Check out our Pinterest board or download the graphic.
Have any other favorite ampersands? We’d love to hear in the comments below.