Now that Zoom meetings have become a primary way we do business, it’s important how we present ourselves —and our brand—online.
Just like the right info can make or break your presentation, which we covered in 7 Tips to Create Powerful Keynote Slide Decks, now we’re focusing on how to enhance the presenter on a Zoom Meeting. What we have to tell you also applies other formats like FaceTime, Google Hangouts, and Skype!
How to look your best on a Zoom Meeting
Whether you find Zoom meetings be a breeze or they make you want to crawl under the table, we reveal little things that will make a big difference in your confidence – and up your best! Even the most seasoned online participant will find a few of our tips to employ right away, like:
- How to look and act to keep the emphasis on what you’ve got to say
- What to do if your kids or your pet intervene
- What works for your background— and what doesn’t
In the video below we talk basic Do’s and Don’ts as well as how to best project your own personal brand while maintaining and even building brand continuity for your business! Ready to get started?
So don’t let this medium get in the way of your talents and personality — or your brand. There’s much more in the video but here’s the skinny on some of my key points:
1. How to Look Good on Zoom
When you look wrong, that’s all people see… but when you look right, they focus on what you’re contributing.
- Look the way your colleagues would expect to see you on a typical day at work.
- If it’s a job interview, or you’re presenting, dress to impress within the “uniform” of your field.
- Think of clothes and hair as the frame to your face (the focus), and minimize distracting bolds — in colors, prints, make up or jewelry — unless that is your brand.
- In a pinch? Be sure your hair at least works front, and keep a dark solid sweater/jacket with a nice neckline hanging somewhere to grab –and you’re good to go!
2. Lights, Framing, Background
Fifty percent or more of how you’re perceived has to do with these three! All it takes is a wee investment of time to test these out, but once you get it right, you’re golden!
- Light yourself head on, not from above, below or the side — whether utilizing a window or a common desk lamp. Wear glasses? Check for light reflection (blocking your all-important eyes) or shadows cast from them on your cheeks. All can be fixed by repositioning your light source.
- Be centered in the frame, from just below the shoulders and up — not showing all ceiling, or being too close/too far away on screen.
- Set a neat, neutral background to keep the focus on you. But — it can be used to enhance your brand by using a graphic, logo or appropriate items like books, art or family photos, which tell viewers something good about you.
- If possible, keep a “meeting” area, with your background and lighting set somewhere in your house, so all you need to do is sit down.
- Use Zoom Preview to check and adjust all the above before the meeting starts!
3. Body Language Do’s and Don’ts
It’s easy to forget we’re still being seen when we’re not the one talking. Be present and professional even if you are one of many in an online meeting.
- Don’t fidget with hair, pivot in your chair, eat, get up and pace or leave, let your cat walk across your laptop. Stay conscious.
- Do look right into the camera when you’re talking, even if it feels unnatural, rather than looking down at the face of those on the screen.
- Don’t gesture wildly when you speak. If that’s part of you, be aware of how close your hands come to the lens and how distracting they can be!
- Do take a quick glance at others when someone else is speaking to pick up clues about how they are reacting to the material.
- Do plan to minimize interaction with kids and pets, but if it’s inevitable, make ONE disclaimer up front, and no more.
There’s more in the video but hopefully these tips show you how easily you can turn every Zoom meeting into an opportunity instead of an obstacle by applying these simple practices.
This blog was written by Rochelle Joseph, who helps people look, feel and perform their best every day — and also happens to have joined the team at NCD over 7 years ago!
Called the Stylist to the Stars, Image and Marketing Consultant Rochelle has dressed talent on CBS, ABC, NBC, CNN, FOX, HBO, Martha Stewart, The Food Network, PBS, ESPN, Showtime, FX, V‑66, MTV, Broadway and all talk and red carpet award shows… working in Hollywood and New York City with celebrities such as Leonardo DiCaprio, Philip Seymour Hoffman, Paul Giamatti, Kim Cattrall, Madonna, Bobby Flay, Denis Leary and Mario Cantone.