Powerful Keynote slide decks that get your message across effectively are more important than ever, with the rise of online presentations and remote events.
Our stories are wired to teach, empower, and leave a legacy through our knowledge. When done right, Keynote presentations and brand stories will leave a lasting impression.
However, too much story can also overwhelm, bore, or confuse —so anytime we make presentations for our brand, we want to focus on experience rather than information overload. We often become so excited about a particular subject, that we end up sharing too much information in one slide. So how can we create a powerful Keynote?
1) Start With a Plan
Before you purchase a template online, hire a designer, or design your own Keynote template, define what you want to accomplish with each presentation. The three things you want to define are:
- Your topic and main key points
- How to explain it in simple terms
- A list of content you will need to support your narrative (ie. videos, photos, graphics, illustrations, infographics etc.)
2) Write Your Copy
Your copy and the design of your Keynote presentations or templates need to work hand in hand. Write your content before you purchase a template online — you want to know what your copy will entail before you do, so you don’t end up wasting time figuring out how to fit copy into the design.
Keep in mind that the copy on your presentation is there to guide the ideas, not be the presentation. Otherwise, people will spend their time writing notes from your copy, instead of listening to your presentation.
Too much copy makes a difference — you can see that in the difference between the slide above. The first one is crowded with too much info, whereas the second is clean, and denotes key prompts for your talking points. Chances are, your eyes prefer the second, and that is all you need to know about how it will affect your viewer!
3) Set a Template Structure
Setting a template structure will allow you to focus more on the content delivery than having to reformat your Keynote every time you create a new presentation. Plus, this helps you establish brand continuity.
Start with making a simple list of the slides you know you will need for any type of presentation you do. Think of this as your Keynote template blueprint!
4) Avoid Using Bullet Points
If you are using bullet points today, you can say goodbye to them. They are distracting — and that takes away from the value in your information. Instead, try something like this:
Cognitive scientists say we can only focus on 3 key points at a time. Try to keep each slide to 3 points — maximum 5.
5) Use Visuals to Support Your Narrative
When it comes to visual communication, the experience your viewers have with your content is crucial for them to remember what you said.
Our brains are wired to connect with visuals first — especially though color. When you determine what visual content you need, not only will you save time (and headaches), but your Keynote design process will have far more clarity than when you start with a template first and make your content work with that.
6) Establish Content Hierarchy
Delivering value doesn’t mean showing an entire story in one slide. When you create content hierarchy, you improve a viewer’s experience. If you aren’t sure about how you can establish this, think of what we call the Highrise Effect for Hierarchy.
This means structuring your content through text and its font size to fit the level of importance: the higher the “people” are in the high rise, the greater their importance, reflected by their larger font size.
7) Design a Template to Fit Your Needs
Designing an Apple Keynote presentation that fits your needs allows you to convey your message effectively while raising brand awareness. Done right, it will save money and time. If you aren’t a designer, it can feel overwhelming — but it doesn’t have to be so! We’ve got you covered with Nicte’s LinkedIn Learning Course that gives you the tools you need to achieve your presentation goals. It’s called Create Powerful Presentations in Adobe Keynote.
Connect with us below and we’ll send you additional resources to give you peace of mind as you create standout Keynote presentations!