Maximizing color psychology — the underlying meaning of color — will benefit you in all the ways you use it, from branding, where color choice is critical, to marketing and graphics.
This is the first in our three-part series on Color Psychology, which we created to serve your best use of color’s many underlying influences. The series continues through March, unwrapping three often veiled aspects of color. Once you understand them, it will change the way you see everything and empower you to use color to your highest advantage!
Color Psychology 101
1. Don’t Pick Color Based on Visuals Alone
When first approaching color, we tend to pick what we like, which can be influenced by anything from what’s trending to traditional color theory (ie: complementary or contrasting). But that means the focus is on the visual appeal alone when there are so many more active elements to utilize! Take a look at how color impacts each of us in ways we may not fully realize:
Recognize some of the above facts from your own experience as a consumer? Be strategic in your use of color to intentionally impact your or your client’s brand, product, or service.
2. Color Communicates More Than Copy
People register color well before copy… or even shapes or a design! Statistics suggest 80% of brands are identified by color alone. If asked what brand they associate with a color, most people will say the same thing! For example, red conjures up the Coca-Cola logo, blue, the Facebook cube, green points to Whole Foods, among others, and so on. Color is key to reaching your customers.
3. Color Consistency is Critical in Branding
Because color is registered more profoundly than any other element, the more consistently you use your brand color, the more you will build your brand recognition. And that’s the critical building block to everything else you work so hard to accomplish. Our full series will cover the key points you need along with our Free 2020 Color Trends Guidebook.
4. Download the Color Trends Guidebook
Our annual Guidebook is packed with information to provide an even deeper dive. The fresh year is a perfect time to do this work!
Since color use is a huge aspect of successfully branding, marketing and growing your business, you certainly have questions. We’ve got answers. Let’s talk and make 2020 the year you crush your goals!
Coming Next Month: Color affects how we feel, and that makes it a powerful tool. Are the colors you’re using communicating what you intend? Look for the next post in our Color Psychology Series on How Color Evokes Emotion.