While your copy may be very valuable, humans will be attracted to visuals first. If their interest is peaked, they will want to know more.
However, you may be loosing potential customers because your visuals confused them. And that’s not helpful when you dedicated so much time to generate the content! There is hope though. You CAN improve your visual communication by avoiding these 5 common design mistakes on social media. Pin, share or print the infographic below to have a valuable reminder.
1. create visual hierarchy [tdivider style=“underline” color=“#433f43”]
When creating your social media graphics, consider including only the most important copy. You want to guide your viewers with the copy you want them to read first, second and so on. To achieve this, use different text sizes. But don’t over do it.
2. font craze [tdivider style=“underline” color=“#433f43”]
This is one of the most common and mistakes! If your copy mentions the importance of organization, strategy, clarity, structure… and so on, you must back it up with visuals. Otherwise you send a mixed message. Stick to 3 or less fonts. You can learn more about that on our typography tips for marketing post.
3. Line length [tdivider style=“underline” color=“#433f43”]
A long and inconsistent line length in your text will hinder your message. The constant skipping from one long line to a shorter line makes it confusing to the eye. A more balanced line length, often called a rag (in design terms) will create a far more pleasant reading experience.
4. widows [tdivider style=“underline” color=“#433f43”]
A widow occurs when a paragraph ends with a line of text that is less than 7 characters long. This abrupt stop can disturb the reading flow of your content.
5. rivers [tdivider style=“underline” color=“#433f43”]
When you format your paragraph to justify your text, you can end up with big, white spaces between your words. These are visually disruptive and interrupt the reading flow. To fix this, shorten or extend the length of the paragraph. You can even change the paragraph to align left or right.
Now that you know what are the common design mistakes on social media, your content is set to stand out and have higher chances of engagement. Be sure to PIN or save this page as a handy tool for the future.