5 common design mistakes on social media

While your copy may be very valu­able, humans will be attract­ed to visu­als first. If their inter­est is peaked, they will want to know more.

How­ev­er, you may be los­ing poten­tial cus­tomers because your visu­als con­fused them. And that’s not help­ful when you ded­i­cate so much time to gen­er­at­ing the con­tent! There is hope though. You CAN improve your visu­al com­mu­ni­ca­tion by avoid­ing these 5 com­mon design mis­takes on social media. Pin, share or print the info­graph­ic below to have a valu­able reminder.

5 Common design mistakes on social media

1. Hierarchy 

When cre­at­ing your social media graph­ics, con­sid­er includ­ing only the most impor­tant copy. You want to guide your view­ers with the copy you want them to read first, sec­ond, and so on. To achieve this, use dif­fer­ent text sizes. But don’t over do it.

2. Font Craze

This is one of the most com­mon and mis­takes! If your copy men­tions the impor­tance of orga­ni­za­tion, strat­e­gy, clar­i­ty, struc­ture… and so on, you must back it up with visu­als. Oth­er­wise you send a mixed mes­sage. Stick to 3 or less fonts. You can learn more about that on our typog­ra­phy tips for mar­ket­ing post.

3. Line length 

A long and incon­sis­tent line length in your text will hin­der your mes­sage. The con­stant skip­ping from one long line to a short­er line makes it con­fus­ing to the eye. A more bal­anced line length, often called a rag (in design terms) will cre­ate a far more pleas­ant read­ing experience.

4. Widows 

A wid­ow occurs when a para­graph ends with a line of text that is less than 7 char­ac­ters long. This abrupt stop can dis­turb the read­ing flow of your content.

5. Rivers 

When you for­mat your para­graph to jus­ti­fy your text, you can end up with big, white spaces between your words. These are visu­al­ly dis­rup­tive and inter­rupt the read­ing flow. To fix this, short­en or extend the length of the para­graph. You can even change the para­graph to align left or right.

Now that you know these 5 com­mon design mis­takes made on social media, your con­tent is set to stand out and have high­er chances of engage­ment. Be sure to PIN or save this page as a handy tool for the future.