Engaging Your Audience on Social Media

Engag­ing your audi­ence is as as much a pro­fes­sion­al skill as the work you do. That means not just get­ting your ser­vices or prod­uct out to a demo­graph­ic or try­ing to build a client base, but actu­al­ly affect­ing them — and bet­ter, hav­ing them respond!  

Engaging your audience on social media

Engaging your audience on social media

Great Social Media Mar­ket­ing is a Two-Way Street

Social Media is a pow­er­ful tool, espe­cial­ly for engag­ing your audi­ence. Post­ing graph­ics, tips, pitch­es and pro­mos are vital, but are state­ments that lead to one-way com­mu­ni­ca­tion. Go to the next lev­el and pep­per those posts with ones that mean­ing­ful­ly engage with and grow your audi­ence.  But how, you ask?

Cut through the clut­ter and start engag­ing your audience. 

Since hol­i­days are always a con­tent oppor­tu­ni­ty and Mother’s Day is this month, we’ll use it for an example.

1. Stop Viewers from Scrolling Past 

Grab­bing their atten­tion is the first step to engage­ment. A pow­er­ful visu­al is the key. Take a look at the IGTV tuto­r­i­al we cre­at­ed for our client Adobe Express (for­mer­ly Adobe Spark) on How To Make an Easy Mother’s Day Graphic. 

2. Give Something of Value

Now that you have their atten­tion, share tools, videos, tips, even your own relat­able pro­fes­sion­al expe­ri­ences. This is a way to break through the screen so to speak, and affect your view­er more than oth­er posts. Share your own Moth­ers Day thoughts or the NCD tuto­r­i­al linked above and encour­age peo­ple to come back to post their graph­ic in your comments!

3. Ask a Question at the End of Your Post

But what is going to coax an actu­al reply? Some­thing some­thing that will strike a chord at a deep­er lev­el.. whether it’s too fun or mean­ing­ful not to speak up!  Think about this to find ideas: We all moth­er in some way. Whether male or female, we each nur­ture, cre­ate, sup­port, teach, feed, coach, pro­vide. Whether it’s our own fam­i­ly or friends kids, our fur babies, elders, a char­i­ta­ble cause or com­mu­ni­ty project, we all moth­er. Ask­ing some­thing that touch­es that in your read­er WILL engage com­ments, like:

  • What is the thing your moth­er taught you that you want to share?
  • What ways do you moth­er in your own life? 
  • How do you hon­or your mom?
  • What was some­thing real­ly fun­ny your mom did?

Share, Engage, Cultivate!

Like any suc­cess­ful rela­tion­ship, social media mar­ket­ing works best as a two-way street. So go for it! You can begin to devel­op this skill start­ing now while the infor­ma­tion is fresh. Cul­ti­vate those rela­tion­ships as part of your brand with a Mother’s Day post and per­haps shar­ing my tuto­r­i­al with them. Then ask them a con­nec­tive ques­tion, and see what happens! 

You can get even more mileage out of a hol­i­day post by spread out through the week, ask­ing dif­fer­ent ques­tions between now and May 15.

We’d love to hear in the com­ments below how you did. Or any questions.

If you’d like to do a brain­storm­ing ses­sion on how to come up with more engag­ing con­tent, or coach­ing on how to devel­op rela­tion­ships through Social Media Mar­ket­ing, please CONTACT us!

About the Author

Nicte Cuevas, Principal of Nicte Creative Design, empowers mission-driven businesses through strategic design & branding. Nicte has applied this when working with Adobe Spark and Twitter Business, LinkedIn Learning, Dogs on Deployment and Purina, Girl Scouts, The Houston Zoo and The Contemporary Arts Museum. Her excellence in communication design & marketing has been recognized by multiple national / international awards, including a coveted feature in Graphic Design USA's People to Watch.

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