The challenge to stand out in marketing is growing every day, whether you’re utilizing ever-changing social media options like Stories and IGTV or creating collateral designs to generate awareness of your brand, product or service.
Getting your visual communication right is the best investment of your marketing time.
It’s absolutely critical to capture your customer’s attention so they read your posts, click through your newsletter, linger on your website, or absorb your brand message. But hiring a designer to create everything you need, when you need it can turn into a large investment. What is the solution?
How to create Eye catching graphics with Adobe Express
(formerly Adobe Spark Post)
I’ve created two ways to teach YOU how to make your own eye-catching graphics! Choose one — or both!
- For quick info and ideas, there’s my weekly IGTV tutorials andn Reels using the free Adobe Express.
- For a deeper dive, check out my exciting new LinkedIn Learning /Lynda.com video course, Learning Adobe Express.
Before you begin, I have some tips to make it even easier.
1. Set Your Goal
Before you start, make a list of what you want to accomplish. Do you want to capture leads? Generate sales? Introduce a new product or service? Or do you want to engage your current audience to interact more, or raise awareness for a cause, or educate your community?
Now choose visuals that will serve your goals. For example, to create cause awareness, the secret is using compelling photography. To educate or empower your community, gather strong quotes or visuals to relay that message.
2.Plan For Your Size
Create a version that works for the parameters of each format you’ll use. IE: a lot of type in a tiny square can really lose your audience. Instead use a short sentence or key words to grab attention. Don’t worry, I’ll show you how in my tutorials.
3. Check Brand Consistency
Be sure to use the same fonts, colors and photo style across the board so you can start to build or maintain that people know who/what you are by visuals alone.
4. Harness Copy Hierarchy
Define the your message in stages, thinking of it as a high rise. Your most important copy becomes your headline(s), while the mid-level info become your subheadings, followed by any foundational copy to support them.
Be deliberate! Design with intention!
My infographic below is an easy reference to all this information. Make sure to PIN or download it so it’s always there to aid you as you create, now and in the future.
There’s a BIG BONUS to becoming empowered to create your own graphics. When you do come to a place or project where you need to hire a professional designer, you will have the tools you need to both better communicate with them and assess what they deliver! Win/Win!
LETS GET STARTED!!
You’re all set to get started with me using the free Adobe Express app: my weekly IGTV Tutorials and Reels and my Learning Adobe Express video course on LinkedIn Learning where you can even sample three segments for free to see how easy it is.
I hope this has inspired you to create an authentic and amazing brand this new year ahead and in the years to come!