Are you struggling with brand continuity? Get ready for 2020!
To achieve Brand Continuity in 2020, it will take intention and time. Intention because it’s carefully thought out, and time because you’ll roll out that plan strategically. Both are necessary to create a recognizable identity in the marketplace. Done right, your audience will begin to connect colors, images and the copy voice with your business.
NCD is here to help! We’ve created a path to intentional brand continuity in just three steps, and offer a workbook to make it easy to implement it all! With the new year right around the corner it’s a great time to take a fresh look at your brand as a whole and ask yourself if yours has been as consistent as it could be. And, if you have a client who needs branding or if you yourself are launching a new product or service, the tools we provide will be invaluable! Let’s get started:
1. List Your Branding Goals
Start with a list of specific goals defining what you want to accomplish. For example, brand goals can be to raise brand awareness, create sales for a product or service or to utilize emotional branding and make that priceless connection with your audience.
Let those goals guide you to creating content that aligns with them. This applies within the content as well. Make sure your visuals and brand messaging are truly in sync, a surprisingly frequent oversight. Then, apply this to every promotional element at your disposal: your social media, blog, website, newsletter, cards and letterhead. Even speaking engagements and the way you speak and present yourself should be maximized to intentionally create a consistent brand.
2. Prioritize for Brand Continuity
Prioritize your goals to focus on what will most help build your audience, up engagement, interest new clientele or increase income.
Don’t try to do EVERYTHING at once. This falls under managing time and is key to truly succeeding. Base your priorities on what you aim to achieve within a certain point in your calendar year broken into time frames that fit your needs, whether by quarter, month, week or day. If a goal is big, break it down into primary and secondary goals, and ladder your plan to achieve them.
3. Schedule Time to Create Content
We get it — business can keep you SO busy, especially at the end of the year, or when you’re focused on client work instead of your own brand. But this is an investment, and the best you can spend on yourself!
Most importantly, we recommend you to set up a dedicated time (a full day, or set hours over a few days) to plan what’s needed. You can include tasks, like redoing your website banners, or decisions, like what social media platforms matter most and how regularly to realistically post. Target dates to create that content, then schedule regular times in your calendar to get it done. Respect that like you would if they were client appointments!
Lastly, how realistically plan regularly you can post on social media to put your brand out there is critical to your plan. Consistency counts here too, whether you have a dedicated SM person or use a tool like Buffer or Hootsuite. Therefore it’s one less headache and you can evaluate if content is working synergistically for your brand and goals.
TIP: Always put your potential clients as the hero. Instead of saying, “I did X,” instead say. “ We helped this client overcome X, Y and Z pain points they were experiencing by… ”
Why recreate the wheel when we’ve done all the work for you? Download our NCD Brand Continuity Workbook! Get more intentional in the new year. Start Q1 2020 strong and achieve brand continuity!